Services for Companies
To become future fit and attract the best talent, customers and investors, companies must develop the capacity to serve all stakeholders, including shareholders and Nature. We support you to discover and implement solutions that optimize your integration of economic success with positive impact for people and planet.
While your transition may begin with certain aspects, eventually all of your company’s activities will need to transform in a coordinated manner to release their full synergetic potential. We offer a wide range of services that become mutually reinforcing when integrated into an overarching architecture of change.
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Company & System Transformation
It is no longer enough to run your company well. By also contributing to systemic regeneration of people and planet you generate sustainable growth & competitive advantage, attract best talent & investors, and retain your license to operate. We help you to integrate your corporate and system transformation activities while maintaining financial resilience.
Synergetic Integration
Our partners supported Natura & Co, one of the most regeneration-oriented multinationals to develop its 2030 Vision. It integrates resilient economic success with positive impact on its people, social and ecosystems. This unifying vision is foundational for the group’s core strategy, culture transformation, innovation, value chain, brand, marketing, finance and wider system engagement.
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Regenerative Value Creation
We support large companies to integrate business success with benefitting all stakeholders, incl. investors and Nature. RVC turns positive impact costs into strategic investments that generate high returns by attracting talent, customers and investors, strengthening your brand equity, value chains and license to operate. It’s the unavoidable future of all business. It already works now.
The future now
Co-designing and co-leading transformation program for 120 CEOs and core function leaders of global conglomerate to generate competitive advantage & integrated value creation, adapted to diverse global contexts. Integrating core vision and strategy with innovating regenerative business models, products, leadership, stakeholder relationships and system impacts.
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B Corp Certification & Business Potential
Globally 10,000 Benefit Corporations and certified B Corps demonstrate how business can be a force for Good. Many NOW partners are co-founders and senior leaders of the B Corp movement. We accompanied hundreds of companies on their B journey, including helping them to fully benefit from the B potential to drive positive impact, innovation, transformation and overall business success.
B Way of Business
Our partners co-founded the B Corp movement and support B certification & business transformation of multinationals, inc. Chiesi (pharmaceuticals), Natura & Co and Danone USA. NOW partners with B Lab to create B Way platform to support companies on all aspects of B Journey – from exploring whether to seek certification to full-on B Corp transformation.
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“I believe that companies are – above all – agents of transformation.”
Guilherme Leal
Co-founder, Natura & Co
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Vision, Purpose, Values
We support companies and their leaders to identify and refine their purpose, values and vision - not only as clear ideas but as experiential realities that guide and empower action. Vision can arise like the North Star out of deep contact with our purpose. It becomes reality through aligned action, grounded in alive rather than theoretical values.
Serving 3 billion by 2030
Supporting Philips to serve billions of people as a sustainable healthcare innovation leader. Helping to concretize this corporate purpose in the 2025 vision that unifies the health of people and planet, invites 80,000 employees to live their personal purpose and empowers 50,000 suppliers to move towards Regenerative Value Creation.
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Strategy & Culture
We support you to translate purpose and vision into action-oriented strategy and the diverse aspects of its implementation. To fully succeed, especially disruptive strategies need to be empowered by aligned innovations in leadership and culture development. Unfortunately, this alignment is rare, causing many strategies to be less impactful than they could be.
Culture eats strategy for breakfast
To empower Tata Communications groundbreaking strategy shift from being an Indian product and service company to becoming a top global solution provider that today empowers many tech industry leaders, we coached the CEO and his global team, helped to align leadership and culture development, including hiring criteria, career paths, KPIs and incentives.
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Solutions and Platforms
Business success depends increasingly on offering integrated solutions and multi-player platforms that catalyze and aggregate breakthrough innovation and application opportunities in industries ranging from tech and pharma to food and infotainment. This meta-trend is reinforced by the local needs to regenerate complex social and environmental systems, which in turn offer multiple opportunities.
Vision, Innovation & Brand
Our partners launched Apple’s category-defining PowerBooks Product Platform, creating a new era of portable computing and generating $1 bn in its first year. Supported leadership and the design team to tap into the founding innovation vision, rethink the design process, and re-conceptualize the brand product line as a reflection of personal identity.
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“The real goal of what we’re doing is to have a positive impact on the world.”
Ed Catmull
CEO, Pixar
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Meaningful Innovation
To be meaningful, today’s innovations have to integrate economic success with human and ecological regeneration. We support companies to turn this added complexity into a competitive advantage. We help to evolve your innovation processes, increase your creativity and entrepreneurship within your specific local and global contexts.
Transforming companies and healthcare
A NOW partner headed IDEO’s organizational transformation practice that applied IDEO’s famous product & service innovation approach to corporate transformation. As head of IDEO’s healthcare practice, also developed initiative implemented by hundreds of U.S. hospital systems to create, test and spread innovative strategies & processes that systematically improve healthcare outcomes.
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Entrepreneurship & Intrapreneurship
Corporate intrapreneurs and and innovative business and social entrepreneurs are key to developing solutions for the world’s most pressing challenges and opportunities. While celebrated in word, their disruptive perspectives and actions often lack the supports they need. Being intra- and entrepreneurs ourselves, we understand how to help them.
Integrating Intra- and Entrepreneurs
A NOW partner created prototype-to-startup launch program, combining intrapreneurs and entrepreneurial startup founders, corporate executives and funders, venture capital investors and incubator leaders to empower Cisco’s Hyper Innovation Living Lab (CHILL) to innovate cancer care.
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M&A and Corporate Venturing
If managed well, M&A can create significant value, enabling market entry, growth, talent, sustainable innovation. Yet diversity of business models and culture make achieving promised benefits a challenge, especially with mission-driven innovation leaders, such as B Corps. We support you to identify and realize synergy opportunities as part of your regenerative growth and transformation journey.
Acquiring Innovation Leaders
Our partners have a 60+ transactions, $40+ billion track-record with globally recognized, best-in-class partners and ecosystems, including IBM. Advised on inorganic strategy and execution for sustained growth and business model evolution, balancing diverse vantage points of people, culture, environment and financial returns.
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Regenerative Value Chains
One of greatest positive impact and sustainable business opportunities of multinational companies lies in transforming their immense supply and value chains. They collectively orient the behavior of millions of companies, workforces and local communities. We support you in developing innovative, technology empowered, co-creative partnerships that simultaneously deliver worldwide transformation and resilient business success.
Supply Chain Transformation
As Hewlett Packard’s lead for sustainable supply chains, a NOW partner directed the successful reinvention and transformation of Hewlett Packard and the electronic sector’s responsible business practices in environmental processes and products, health, safety, ethics, human rights and labor practices. At NOW she is co-leading a newly created Regenerative Supply Chain Consortium.
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Stakeholder Engagements
As companies shift to serving diverse internal and external stakeholders, their leaders have the challenge and opportunity to develop meaningful relationships with people and communities that may at first appear disturbingly different. We support you to leave your transactional comfort zone to develop real human connections that empower outcomes and enrich you personally.
Humanizing Ecosystems
Our partners co-designed and facilitated sustained program that transformed relationships across value chain and wider ecosystem. Humanizing interactions with customers, civil society activists and other stakeholders generated priceless insight, made relationships more real and resilient and created brand equity and marketing impact that can’t be achieved through traditional PR and marketing campaigns.
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Brand Building and Repositioning
We support enterprises to dramatically increase their value creation through integrated brand building, repositioning them for New Era relevancy. This generates brand equity and attraction of talent, customers, investors and other stakeholders. Our “leap frog the competition” brand messaging and experience creation approach increases regenerative cause-related impact and accelerates growth of brand loyalty.
New Era of Success
Our partners worked with all levels and functions of Levi Strauss to revitalize weakened brand relevance in Europe and develop totally new value channel brands that became the fastest growing, value creating part of the USA business. Integrated brand approach included breakthrough innovations in products, brand building, store design and operations.
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Sustainability Transformation
We support corporations and system institutions in their transformation journey towards regenerating people, societies and Nature, to find solutions that not only address challenges but discover the economic opportunity potential that integrates positive impact with business success in alignment with core strategy and other business functions and empowers collaboration with their wider societal ecosystem.
Sustainable Banking
At request of World Bank’s International Finance Corporation CEO, NOW partners co-designed leadership and business model approach to systematically align global loan portfolio with social and environmental sustainability agenda, addressing divergent department cultures, contradictory incentive structures and integrating understanding that economic performance can become mutually reinforcing with benefiting people and Nature.
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Circularity & Regeneration
The regeneration of people, social- and ecosystems, incl. circular use of resources are core to new economies that humanity has to and therefore will develop. The question is no longer ‘if’ but ‘when’ and whether your company will lead or lag market, attract or loose top talent, clients, investors and ultimately the license to operate.
Fundamental transformation
Helping Orbia’s new head of Circularity and Regeneration to develop his vision and approach to supporting the transformation of this global industrial group that after decades of mainstream business success committed itself to become one of the world’s most regenerative companies, advancing regenerative agriculture and circular use of water and materials throughout its value chain.
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Neutral Carbon, Plastic & More
We help companies to develop strategies and practices that take them to neutrality and beyond regarding carbon, plastics and other materials that cause many of humanity’s most pressing challenges and therefore can also become some of your most differentiating opportunities as the world inevitably shifts towards using regenerative rather than degenerative resources, processes and products.
Profitable & Regenerative Solutions
A NOW partner co-authored Natural Capitalism and many more books, co-created two of the world’s leading institutes on regenerative energy, materiality and technology, and advises global corporations, multilateral institutions and governments on how to implement carbon and other materials neutrality and move beyond it towards systems regeneration.
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Scenarios & Back Casting
Today, successful scenarios have to be oriented to what we call the ‘necessary regeneration economy’ that is fully aligned with Nature’s laws and our awesome human potential. We help companies to envision their necessary future and back cast from there to realistic transition strategies that maintain economic success on the path to regeneration.
Financing System Change
As part of advising three consecutive CEOs and other top executives of FMO, The Netherlands’ global development bank, our partners led scenario processes for Executive Board to foresee and implement in business and economies around the world the potential of integrating sustainability with social and economic development.
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Measuring What Matters
NOW’s partners include founders of the Global Footprint and B Corp movement that generated the B Impact Assessment (BIA) and with the UN Global Compact the SDG Action Manager. We now take the crucial step to co-create the Integrated Bottom Line of Regenerative Value Creation that measures the mutually enhancing impact of regeneration and business success to reorient strategy and investment decisions.
Integrated Bottom line
NOW is founding an innovation and action-oriented consortium of cutting-edge corporate leaders, academic researchers, measurement and regeneration experts to co-create new approaches to innovate, implement and measure Regenerative Value Creation’s mutually enhancing impact on all aspects of business performance and the regeneration of people, societies and ecosystems – transforming regeneration expenses from costs to control into investments to optimize.
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The 'board you can't afford'
NOW’s 100 diverse global partners include seasoned and innovative business owners, leaders and investors, civil society activists and public sector servants, senior consultants and regeneration experts. Together with you, we select the best suited partners and as needed invite also other outside experts to become your temporary or ongoing advisory board.
Philips 2025 Vision
As part of developing Philips’ 2025 Sustainability Vision, provided eight of NOW’s sustainability leaders from around the world to give feedback and engage in dynamic co-creation dialogs that generated ground-breaking insights, expanded and sharpened the Vision. Further enhanced that international, multi-sector ‘outside-in input’ by interviewing and synthesizing the input of inspiring CEOs and other top experts.
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The Potential of Holding Companies
We support the owners of holding companies to increase their economic success and their positive impact by actualizing the synergistic potential that can be generated by facilitating mutually enhancing relationships between the activities, leaders and eco-systems of these diverse organizations.
Empowering your Ecosystem
Supporting Marae, Guilherme Leal’s holding of stakes in Natura & Co, other industrial, real estate, asset management and impact investment companies, his foundation and engagement in diverse civic impact alliances. Co-created vision and strategy, facilitated leadership development, generating deep personal relationships and mutually enhancing professional interactions that enhance economic success and positive system impact.
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Foundations & Institutes
We support companies and families in creating and running foundations and their programs: implementing visions, strategies and alliances that focus and multiply impact. Being ourselves founders and leaders of foundations, diverse not-for-profit organizations and networks, we have direct experience in how to make giving and receiving within multiple ecosystems mutually enhancing.
Instituto Natura
Supporting leadership and strategy development of this corporate foundation, which plays key change role in Latin American education systems. Complementing Natura & Co’s professional training and finance support, it empowers the personal development of Natura’s 1.7 million direct distributors, inviting these micro-entrepreneurs to live their purpose and be a force for good.
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