Amsterdam, Netherlands. May 23-24th.

NOW Partners partnered with ATOLYE and the Future Economy Forum to host the Regenerative Economy track at B for Good Leaders in Amsterdam.

The NOW, ATOLYE & Future Economy Forum teams were thrilled to host the Regenerative Economy track in the 2024 B for Good Leaders Summit. Our teams designed a dynamic, insightful and collaborative flow, customized to invite participants from the 1,200 B Corp CEOs and leaders from around the world to join in on shaping the agenda.

The Regenerative Economy track was made up of two session formats: Regenerative Dialogues and Regenerative Innovation Labs. 

In the Regenerative Dialogues we came together to hear impact-minded leaders exchange their journeys and the tangible solutions that they have created. Each dialogue opened with guiding questions for the audience, and we created space for individual and group reflection. 

The Regenerative Innovation Labs are hands-on sessions where we introduced a guiding framework and formed working groups to collaborate on real cases to co-create solutions for regenerative value creation. These sessions are bite-sized versions of in-depth Innovation Labs that we design to support us as a community of B leaders to discover regenerative models that empower our companies to thrive. 

These sessions presented opportunities for the B for Good community of leaders to source collective wisdom to seed impactful solutions, and as a group of like-minded impact leaders, to pave the way for a regenerative future together.