Impact Director at Goodness & Co, a new kind of change management consultancy. Former Global Head of Group Affairs, Natura & Co. Catalyst and Changemaker. B Corp advocate. Luxury and consumer goods specialist.

Impact Director at Goodness & Co, Noelia is a driven leader with more than 12 years of experience in building advocacy, & ESG strategies at a global level, and leading business transformation towards a positive impact on people and the planet. With her extensive experience in the consumer goods industry, Noelia serves organizations on a mission, reinventing their model for better futures.  She helps CEOs and leaders in their vision, actions and governance to create value and impact at scale. Embracing sustainability as an engine of competitiveness. She is a strong B Corp advocate and offers guidance for certification. Noelia advises business leaders on how to change their status to become a Benefit Corporation/Entreprise à Mission/Societa Benefit. She also leads Board & C-Suite ESG empowerment programmes. 

Noelia is a qualified lawyer in International and European Law. As former Global Head of Group Affairs for the largest B Corporation, Natura & Co (Avon, Natura, The Body Shop, and Aesop), Noelia served in the integration and strategic transformation of the group as well as the implementation of the 2030 sustainability plan across its four brands and 110 markets. She built key partnerships with UN Women and the UN Global Compact and acted as CEO Sherpa & group spokesperson on the DE&I, gender equality & empowerment agenda. She worked with the Avon Foundation to build advocacy, and capacity building programs to protect and empower women. 

Noelia believes passionately in the power of people and coalitions to drive positive change.