Vision, Culture, Strategy 2030

We co-created the 2030 Vision of Natura & Co, a highly respected and successful B Corp. Born in Brazil, it grew into the world’s 4th largest beauty group after acquiring The Body Shop, AESOP and AVON. The vision process helped to integrate yet preserve diverse corporate cultures from the Americas, Europe and Australia. The ambitious vision orients core strategy towards fully integrating positive impact on people, nature and systems with dynamic business growth.